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In today's email…
Boomers are ready to drop dough on that fit and fabulous lifestyle
Canva is making power moves, but how did it get on the map at all?
What we’re surfin’, from Ryan Reynold’s business genius to Reddit’s founder lore.
Let's get moving!
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Turn successful moves and customer proof into professional assets for your business. Here are 3 dynamic templates for designing case studies.
🚀 WHERE TO BUILD NEXT
Silver sneakers are running up a gold rush
No matter how advanced longevity tech gets, the most powerful anti-aging drug will still be to get your ass movin’.
It could be a cure for loneliness in seniors, too — 38% of baby boomers believe that regular physical exercise is an essential way to connect with their peers.
But despite the $112B fitness club market, current options aren’t doing elderly folks any favors. Those aged 59-77 are much less likely than younger generations to join group exercise classes or boutique studios.
… there's a massive business opportunity to create fitness experiences that boosts their health, confidence, and social connections.
Senior-only boutique studios
Over 60m people are members of health clubs in the US, but fewer than 25% are older than 55. An obvious opportunity is to build fitness spaces highly tailored to these folks.
Boutique studios – small gyms with instructor-led group exercises that focus on a few fitness areas – took off in recent years.
The industry is projected to grow to ~$80B by 2029, and the top players are minting millions:
Sources: CNBC, CB Insights, Nasdaq, Finmodelslab
To design a studio for seniors, pick regimes that emphasize strength and mobility, or other senior-friendly activities like chair yoga and water aerobics.
The key is to customize everything, from instructors and equipment (like a robust post-lift recovery zone), to music and vibe (like dancing to popular jams from their youth).
Adventure tourism and extreme sports
For many active boomers, retirement is now “rewirement,” a renewed period where they explore passions outside of work.
Travel is top of the list — 52% of seniors rank traveling as their No.1 priority to spend discretionary income on.
Combined with the $325B+ adventure tourism market, we’re seeing a new niche: Active vacations or adventure tours designed for seniors who are physically fit, and seeking a thrill.
Think older people can’t handle adventure? Think again:
They’re also doing more extreme sports, like Ironman triathlons, skydiving, and motorcycling.
This class of seniors are cooler than you. Source: Flickr
For the daring entrepreneur, there are plenty of opportunities waiting to be explored, from boutique travel agency to exclusive events to specialty insurance.
Keep reading to get the low-down on opportunities in the "adventure vacation for seniors market," and discover more low-cost business ideas to get boomers into an active lifestyle.
How Canva founder Melanie Perkins discovered the secret to a winning pitch
In 2014 when I first discovered Canva, it was a niche little design tool that nobody took that seriously.
Fast forward to 10 years later, the now $26B company just made its biggest acquisition last week, making itself an even more formidable challenger of graphic design giants like Adobe.
Canva’s founder, Melanie Perkins, is damn impressive for creating the world’s most valuable female-founded startup and growing it to 100m+ users.
But until 2013, she had a hell of a time convincing investors to back her idea.
She told Trendster Carmine Gallo that 100+ potential investors rejected her initial pitch, admitting that her presentation was “pretty terrible.”
The transformative moment occurred when Melanie discovered a time-tested formula for telling her story: the three-act structure.
A simple and effective template that heroic stories have followed for centuries. (It’s likely your favorite Keanu Reeves movie follows it, too.)
With no technical background, business degree, or contacts in Silicon Valley, Melanie's now rolling in billions.
You might have a great product or idea, completely novel and innovative — but if you can’t tell the story, no one will listen.
So go check out this amazing three-act structure breakdown, full of examples, data, and actionable tips you can use to freshen up your own pitch, today.
