Plus: Another EV startup bites the dust, a cottage industry, how to find rare music, and more.
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👋  Hello, and also eww. Progresso launched Soup Drops, a chicken noodle soup-flavored hard candy, complete with an upsetting tagline: “Soup you can suck on.” The abomination quickly sold out, but hope springs eternal for those who seek to fritter away their hard-earned money: more will drop throughout January — which is apparently National Soup Month.


🎧  On the pod: The UK wants to become an AI leader. Does it stand any chance?

NEWS FLASH

Three crew transportation vehicles parked in front of NASA’s Kennedy Space Center.

đŸȘ«  Pour one out for some weird-looking cars: Canoo is the latest EV startup to go belly-up, joining brethren like Fisker and Lordstown Motors in the electric graveyard. The company squandered $600m in funding from a 2020 IPO, despite buzzy deals with the US Army, NASA, Walmart, and USPS. Canoo announced Friday it would immediately cease operations — a good call considering it (yikes) owes $164m+ to its creditors, far more than its remaining assets are worth.

📩  It’s raining on Amazon’s drone parade: The megacompany temporarily grounded the Prime Air delivery drones it’s testing in Texas and Arizona. Amazon pointed to software updates — definitely not last month’s previously unreported crash at a testing facility where two drones were downed in a light rain — as the “primary reason.” 

😋   Haggis, anyone? Scotland’s Macsween of Edinburgh is testing a version of the dish — made from minced sheep or calf offal and other ingredients boiled in a sheep’s stomach — that could be sold in the US, where it’s been banned since 1971 over its use of sheep lung. Macsween estimates it loses ~$2.4m in potential sales annually due to the ban. Its alternative version subs lung for heart, and is due to launch in January 2026.

 

MORE NEWS TO KNOW

  • Fourteen hours: After years of drama over a TikTok ban, it was finally enacted Sunday — for less time than it’d take you to drive from Boise to Albuquerque. The app was back online for US users by Monday.

  • Walmart opened the first two buildings on its new 350-acre campus in Bentonville, Arkansas, which will house ~15k employees and include restaurants, a hotel, an amphitheater, and, apparently, window-washing drones.

  • Colossal Biosciences, on a mission to raise the woolly mammoth from the dead and boop the snout of a Tasmanian tiger, raised a $200m round at a $10.2B valuation.

 

 

THE BIG IDEA

The moon with a “no trespassing” sign on it.

Fly me to the moon, without disturbing an important historical site

 

Environmentalists say we must protect the Earth because it’s the only one we have, but the same is true for our celestial little brother, the moon.

So it’s fitting, if unexpected, that the World Monuments Fund has officially recognized the Moon as an at-risk cultural heritage site.

Space has been busy lately

 

Everyone with a billion dollars has been eager to go to space, and that hasn’t been going too smoothly.

  • A much-hyped, long-awaited Blue Origin launch was recently delayed multiple times due to weather.

  • A SpaceX rocket dramatically exploded last week, showering Turks and Caicos with debris.

Still, the setbacks aren't about to slow the push to expand humanity's presence in the great void. There's too much money to be made to get hung up on tiny details like rockets exploding: Market researchers project the space tourism industry will expand 40x by 2033.  

 

And that's where the WMF's worries come in: it doesn’t want future moon tourists crashing into the Apollo 11 landing site, just like it doesn’t want someone knocking over the moai heads on Easter Island.

 

What’s the plan?

 

There are existing international agreements about protecting space stuff, but nobody seems to care much.

  • The cool-sounding Artemis Accords, for example, are nonbinding and therefore mostly useless.
  • The WMF knows this seems like a problem for the future, per The New York Times, but that’s why it’s worth advocacy now, before it becomes an issue.

Also, it’s just smart PR to come out as pro-moon. Who doesn’t love the moon?

 

It regulates the tides, gives vampires something to wax poetic about, and stands as an ideally permanent reminder of what mankind is capable of.

 

We walked on it, baby!

🔗

RECOMMENDED READING

  • Unraveling the scandal that rocked Harvard: What really happened when the world’s most prestigious business school uncovered Francesca Gino’s fraudulent research?

  • If you’re the kind of person who gets excited about using AI to increase email conversions by 82%, this is about that.

DATA POINT

Image: '50%' with cottage cheese bowl; notes US sales up 50% over five years, 16% in 2023, 17% in 2024; source: Circana via WSJ.

Curd is the word: The days of getting teased for having cottage cheese in your lunch box are long gone, friends.

 

It’s officially a trending snack: US cottage cheese sales have increased 50%+ over the last five years, according to Circana data obtained by The Wall Street Journal. In 2023, sales grew 16%; in 2024, they spiked another 17%.

 

Why the sudden obsession with lumpy dairy? TikTok, most likely. Gen Z has viewed thousands of videos of creators blending, mixing, and dipping cottage cheese for healthy, protein-packed snacks.

 

And while dairy behemoth Daisy Brand is leading the category, smaller brands are making their marks.

 

Good Culture, the fastest-growing cottage cheese brand, planned for 35% revenue growth in both 2023 and 2024, but instead saw sales rise 80% and 70%, respectively.

 

AROUND THE WEB

🚗  On this day: In 2009, Toyota beat out General Motors as the world’s biggest carmaker when GM announced it had sold 8.36m vehicles in 2008, compared to Toyota’s 8.97m.

🧠  Game: A GeoGuessr alternative.

đŸ—žïž  Newsletter: The Signal explores urgent questions in democracy, science, tech, business, education, and more twice weekly. Sign up here.

đŸŽ”  That’s cool: A platform for finding lesser-known music.

😍  Aww: Hop, hop, hop.

 

SHOWER THOUGHT

Asking someone around you for help on a crossword answer isn’t considered cheating, but looking up the answer is. SOURCE

 

Today's email was brought to you by Juliet Bennett Rylah, Sara Friedman, and Sam Barsanti.
Editing by: Ben “Chicken noodle oops” Berkley.

 

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