Plus: The web’s first fugitive, social media warning labels, unlock Google’s secrets, and more.

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The Hustle

Your daily reminder that appearances can be deceiving: Kevin, a Great Dane living in Iowa, has been crowned the world’s tallest living dog. While Kevin’s imposing as hell at a height of 3 feet and 2 inches, it took a while to measure him because he was scared of the measuring tape.

One more reminder: We’re off tomorrow in observance of Juneteenth, but we’ll be back with a new Hustle in your inbox first thing Thursday morning.

In today’s email:

  • AI job replacement: First it came for the freelancers…
  • Get caught up: The first fugitive found by the internet.
  • Virtual Boy: A look back at Nintendo’s biggest flop.
  • Around the web: Random reads, a song-guessing game, and more.

👇 Listen: What does the future of plant-based and lab-grown food look like? Can it survive in the US?

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The Big Idea
A small white robot uses a laptop against a blue and pink background.

AI is coming for your online freelance jobs

A report found that writing, coding, and image generation jobs have dropped since ChatGPT’s debut.
2024-06-18T00:00:00Z
Juliet Bennett Rylah

Here’s something depressing: AI may be replacing jobs typically done by certain freelancers.

In 2023, academic ghostwriters in Kenya — i.e., people who write US and UK students’ essays for them — said they’d seen demand plummet as students began having ChatGPT do it for free.

That led to a report from Harvard Business School, the Imperial College Business School, and the German Institute of Economic Research, in which they examined ~2m online job listings across 61 countries from July 2021 to July 2023.

And what did the report find?

That since ChatGPT debuted in November 2022, demand for online freelancers has dropped by:

  • 30% for writers
  • 20% for coders
  • 17% for image creation work, like graphic design
  • 13% for social media post production and data entry

It’s unclear whether this work is mostly good, or if it’s turning out like the infamous Glasgow Willy Wonka disaster.

Yet here’s something interesting: pay rates increased minimally, leading Xinrong Zhu, one of the study’s authors, to speculate that AI is primarily after shorter-term, simpler jobs.

And sometimes, the tables turn

Clients can undercut human freelancers all they want, but there’s also nothing stopping human freelancers from using AI.

A business consultant who uploaded two jobs to Upwork told Forbes that of the 300 applications he received, he believed ChatGPT wrote 200+ of them. He also once hired a writer who submitted work with no knowledge past 2021 — a limit ChatGPT once had.

This has led to disputes on platforms like Upwork and Fiverr, where clients accuse writers of passing off work to AI. Meanwhile, other freelancers are offering cheaper rates to use ChatGPT; one even started a new gig cleaning up sloppy AI-generated content.

This sure seems like a lot of extra steps when we could just pay people a fair wage to create quality work, but what do we know?

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Toolbox

Leonardo da Vinci, credited with saying, “Learning never exhausts the mind,” clearly never clicked through these links from our media network. Anyone would need a nap after this megadose of knowledge.

  • 📚 Read: Got a project that’s making your head spin? The acronym RACI — responsible, accountable, consulted, and informed — may be your new best friend.
  • 👀 Watch: AI expert Matt Wolfe breaks down what you can expect from newly announced Apple Intelligence.
  • 🎧 Listen: One founder applied for 15 years to get on “Shark Tank.” So, what happened when her product finally made it on the show?
TRENDING
eyeball wearing a hat

US Surgeon General Vivek Murthy said social media should come with a warning label — like a pack of cigarettes — to warn teens and parents of associated mental health risks.

SNIPPETS

McDonald’s is sunsetting its AI drive-thru ordering by the end of July. The 2-year-old program, which was a partnership with IBM, will be removed from 100+ restaurants.

Tesla sold out of its $450 Tesla Mezcal, which comes in a lightning-shaped glass bottle. Naturally, someone is now trying to hawk one on eBay for $5k.

TikTok’s new AI tool Symphony Digital Avatars will help brands reach global audiences. Stock avatars are based on paid actors while custom avatars can resemble a specific creator, and both can deliver dubbed content in 10+ languages.

Blue Origin’s in the game: Jeff Bezos’s space company has finally been approved as a military launch contractor. It will bid on 30+ Space Force liftoffs, worth a combined $5.6B, in competition with established contractors United Launch Alliance and SpaceX.

Nintendo Direct’s livestream today will focus on new Switch games — but will not mention any possible Switch successors.

Dolly Parton’s business empire is expanding yet again, this time with Dolly Wines. The singer’s collection of wines hits stores next month with a peaches-and-cream-inspired chardonnay.

Kim Kardashian’s Skims opened its first permanent brick-and-mortar location in Washington, DC, last week, with four more set to open in Florida, Georgia, and Texas this year.

Wow, so shocking: The majority (72%) of US high school teachers say cellphones are a major distraction in their classes, per a Pew Research Center survey. The good news: only 6% of elementary school teachers say the same.

Nestle wants to boost DiGiorno sales via “chaotic pies,” including four limited-edition pizzas tied to Marvel’s Deadpool & Wolverine. It currently ranks second in frozen pizza sales behind Red Baron.

Team-building activities: Here are 50+ fun ideas to help remote teams break the ice and boost morale in classic, chuckle-hucking fashion.

Don't miss this...

Sales expert Morgan Ingram explains how to level up every stage of your sales process using video.

ICYMI

The first fugitive caught by the internet

Les Rogge was wanted for 30+ bank heists and spent 10+ years on the lam. He was able to outrun the FBI, but not the World Wide Web.

In 1996, a teenage sleuth named Sebastian was in his Guatemala home looking at the FBI’s Most Wanted list when he discovered a familiar face: Rogge, a family friend (or so he thought) who had been living nearby under an alias.

The kicker: Sebastian was using a dial-up connection that Rogge himself set up.

When Rogge surrendered to authorities in May 1996, he became known as the first fugitive captured by the internet. His full story is a wild tale, complete with a boat named Mr. Tambourine Man and a jailbreak.

Read the whole thing here →
Fit The Bill

There are thousands of companies valued at $1B+. How many clues do you need to identify today’s billion-dollar brand?

Clue 1: Dust off your Japanese-to-English dictionary, this company’s name is an English translation of founder Shojiro Ishibashi’s surname.

Clue 2: This company is best known for its products that interact with the ground, but it also takes to the sky, supplying a key piece of airplanes and making golf balls.

Clue 3: Its purchase of Firestone in 1988 made this company the world’s largest tire and rubber company.

👇 Scroll to the bottom for the answer 👇

Failure to Launch
A Nintendo Virtual Boy device against a gray background.
Vanamo Online Game Museum

Why, Though? Nintendo’s achy attempt at 3D gaming

Nintendo’s Virtual Boy was underwhelming and also pretty uncomfortable.
2024-06-18T00:00:00Z
Juliet Bennett Rylah

Virtual reality has come a long way since the ‘90s, with some pretty stellar experiences available across headsets and at in-person arcades.

But in 1995, Nintendo flopped with Virtual Boy, a 3D-gaming console that was underwhelming and gave people neck pain.

The idea…

… was that Virtual Boy’s wearable headset would display stereoscopic 3D graphics, giving games the illusion of depth and, thus, greater immersion.

But when production wrapped, what gamers got was a clunky red headset that had to be sat on a table and leaned into. And because it wasn’t really VR, it had no motion tracking and instead used a controller.

And?

Nobody liked it.

To make production costs more affordable, Virtual Boy only used red LEDs, meaning games came in an underwhelming red and black.

Plus:

  • Leaning into the headset was uncomfortable.
  • Some complained of eye pain, nausea, and headaches, while warning labels about those possible side effects fueled bad press.
  • Compared to other gaming consoles, it was expensive at $180 (~$357 today).
  • There were 22 lackluster games, far fewer than other systems and none from lead game designer Shigeru Miyamoto, who created hits including “Mario” and “The Legend of Zelda.” (He was busy with Nintendo 64.)

Nintendo discontinued Virtual Boy in Japan just five months after its release and in the US in the summer of 1996. It only sold a reported 770k units, making it Nintendo’s biggest hardware flop.

Nintendo 64, in comparison, has sold 32.9m+ units worldwide.

Today…

… Virtual Boy lives on among fans who collect and even develop new software for the gaming system.

If you’d like to see some gameplay, check out this video — which includes a favorable review of the platformer game “Wario Land.”

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AROUND THE WEB

📅 On this day: In 1984, Alan Berg, a Colorado radio host known for his left-wing views, was assassinated by members of a white supremacist group in his driveway.

🥁 Game: Guess the correct song — but you only get one instrument track per guess, starting with the drums.

🎧 Marketing Against the Grain: Uncovering the hidden facets of Google’s ranking system and AI’s influence on marketing strategies.

📚 That’s cool: A random story to read.

🐕 Aww: Cute dogs, A+ pun.

HOT TAKES

Apple is the latest brand to try its hand at designing the perfect AI logo. But, as it turns out, it’s pretty hard to design a logo for a high-tech concept you can’t see.

We’re curious: Which AI logo do you think is the best?

Let us know

And if you think they’re all subpar, that’s fair — submit your own design and we might feature it in Thursday’s newsletter.

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Today’s Fit the Bill answer is Bridgestone (Market cap: $29.49B)

Today's email was brought to you by Juliet Bennett Rylah and Sara Friedman.
Editing by: Ben “The Virtual Boy next door” Berkley.

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