And just like that, we’re exactly three months out from Christmas. You can try to catch us on a technicality if you’d like — Christmas is indeed on Dec. 25, not Dec. 6 — but we ask you this: In what world has any company ever gotten anything done after the first week of December?
In today’s email:
“Malvertising”: What is it and how worried should you be?
Weird week: Mountain Dew wants you to live — you guessed it — in the mountains.
Around the web: Movie maps, how to find your flow state, and more.
👇 Listen: Top NFL business storylines to follow this season.
The Big Idea
Malvertising is popping up on search engines
Hackers are getting into ads now.
2024-09-06T00:00:00Z
Juliet Bennett Rylah
Increasingly, people are finding search engines kinda suck now. This has been attributed, in part, to its sometimes inaccurate AI overlay and a glut of ads.
But here’s another fun thing for us to worry about: “malvertising,” or malicious advertising, which increased 42% month-over-month last fall, perCNBC.
Great, what’s that?
Malvertising is when hackers use ads for phishing or to install malware; they look like any other, appearing when you search for something or read an article online, and often mimic familiar brands, like Amazon.
Jérôme Segura, senior director of research at Malwarebytes, told CNBC they not only target consumers, but corporate employees: In one incident, Lowe’s employees were tricked into clicking on a misspelled link to a phishing page.
Malvertising is not the same as adware, which is software that displays unwanted ads — including annoying pop-ups — on your device.
Why is this such a thing now?
People trust and use search engines a lot, so it’s a great place for bad actors to mine for victims.
Plus, per Malwarebytes, hackers lost a preferred method when Microsoft began blocking embedded Office macros, which hackers could pre-program with malware that users would unknowingly download when downloading files.
So how do you avoid it?
That’s actually pretty tricky because, as aforementioned, there are just so many ads and they’re constantly changing across websites.
Security experts suggest maintaining updated software and browsers, and using antivirus software and ad blockers.
But one obvious way to protect yourself is to just not click on sponsored ads, which, let’s face it, are often pretty useless in search queries anyhow. If a company piques your interest, just look up their actual website.
If you do click, ensure the URL is where you meant to go, and not a misspelled fake.
Free Resource
Ads that shall slap for eternity
If you already own a trusty swipe file, just tuck these right in — they’ll fit great.
From Dove and Fenty to Netflix and a Burger King trio, here are 50 top social media ads to inspire your next champion of a campaign.
We made it crispy, colorful, and skimmable as frick. Grab it for free.
You’re working in a new field. It’s your first day on the job. And now millions of ears are listening along as you navigate it? That’d break you, but will it break all-time football great Tom Brady? His broadcasting debut arrives this Sunday. Taking some pressure off: It doesn’t matter if he’s any good — Fox Sports has already committed to a 10-year, $375m contract.
SNIPPETS
Verizon will acquire Frontier Communications for $20B. Frontier — America’s largest fiber internet provider, with 2.2m subscribers in 25 states — will add to Verizon’s 7.4m FiOS connections.
Snap is being sued by New Mexico’s attorney general over claims that Snapchat lets predators “easily target children through sextortion schemes.”
YouTube is adjusting its algorithm to limit teens’ intake of videos about ideal body weights or fitness levels, which can harm their mental health. Viewers ages 13-17 can still view such videos, but YouTube will eliminate “rabbit holes” that foster repeated viewing.
X may hemorrhage advertisers next year — 26% of marketers polled by Kantar plan to decrease their spending on Elon Musk’s social platform.
Layoffs at American companies hit a five-month high in August. Despite last month’s 75k+ cuts, a glimmer of positivity: overall layoffs are down 3.7% compared to this time last year.
Rite Aidexited bankruptcy, shedding $2B in debt. The pharmacy chain will operate as a private company, led by CFO Matt Schroeder.
The Internet Archivelost its appeal claiming its digital library, which allowed one user to access each ebook at a time, was a transformative fair use.
Chappell Roancanceled an unknown number of tickets that scalpers allegedly nabbed for her Tennessee show, reallocating seats to fans. Country star Eric Church pulled a similar move in 2017 with 25k+ tickets.
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Weird Week
Nipping dolphins, soda stunts, and truly everyone has a podcast now
Another week, another collection of absurd headlines.
2024-09-06T00:00:00Z
Mark Dent
In a reversal of roles, the NSA wants you to do the listening. Everyone and their mother has a podcast nowadays, including the National Security Agency, which debuted the first two episodes of its new show, No Such Podcast, yesterday. The name is a play on the agency’s nickname, No Such Agency, derived from back when its existence was still a secret. While you shouldn’t expect any Snowden-level bombshells, the show features declassified stories from agency experts, which, according to the pod’s description, “just might surprise you!”
Mountain Dew will pay you to move to the Rockies, where it’s always “Mountain” time. Mountain Dew is offering to reimburse up to $10k in relocation costs to five people willing to move anywhere within the Mountain time zone — its unofficial new time zone — plus a one-year supply of its signature product and a “welcome package” of outdoor gear. If that doesn’t entice you, the brand is also offering a lower-commitment promotion of a free 20-ounce soda to anyone who visits the region through the end of the year.
A lonely dolphin who keeps biting people in Japan might just be looking for friends. Since 2022, several swimmers, including 18 this year, have reported experiencing dolphin attacks around Japan’s Wakasa Bay. But, based on tail fin scarring, experts believe the perp is a single male bottlenose dolphin who’s been separated from his pod, and that the so-called “attacks” — gentle biting for dolphin standards, according to marine biologists, who say the highly social animals are very physically expressive — might just be his playful attempts at finding a new friend.
Toolbox
The return of football? Great. The return of endless commercial breaks? Snooze. Enter these helpful links to help you pass the time between snaps.
🚪 Open some doors: We keep hearing success is fueled by who you know, not what you know, and why argue that when you can just pick up four tried-and-true strategies for improving professional relationships instead?
🧠 Get there first: An AI investor offers up seven AI business ideas worth pursuing — if you’ve got the smarts. We’ll pass, thanks.
😇 Answer that nagging “What's it all for?” question: Profit is great (really, really great even) but one entrepreneur offers his tips for blending a good purpose into a business plan.
Fit The Bill
Can you identify today’s billion-dollar brand?
This company dates back to a nursing home chain founded in 1961.
It’s the current presenting sponsor of the Grand Ole Opry, replacing Cracker Barrel.
In the late ‘90s, a well-known documentarian helped stage a fake funeral outside of this company’s HQ in Louisville, Kentucky, in protest of a policy it ultimately changed.
👇 Scroll to the bottom for the answer 👇
AROUND THE WEB
📅 On this day: In 1962, archaeologist Peter Marsden discovered the first of the Blackfriars shipwrecks in the River Thames. There were four total ships dating back to the second century.
🎞️ Art: Andrew DeGraff makes maps of movies that show where characters go throughout a film.
If you put a burger patty with slices of cheese, tomato, onions, and lettuce on a tortilla it’s kinda weird. But if you chop all of it up, it’s a taco.SOURCE
Today’s Fit the Bill answer is Humana (Market cap: $43.25B)
Today's email was brought to you by Juliet Bennett Rylah, Sara Friedman, and Singdhi Sokpo. Editing by: Ben “If you didn’t click the ‘cats of the web’ link above, we would not be friends” Berkley.