Plus: Hating on tourists, the AI beauty pageant winner, how to befriend birds, and more.

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The Hustle

Pray for all the weird kids who wear shark tooth necklaces to school every day: Tomorrow marks the end of Discovery’s Shark Week. The annual TV event has previously boosted the network’s viewership by 49%, knocked 10 years off the average age of its audience, and fueled more nightmares than anyone could ever count.

In today’s email:

  • Goodbye, Redbox: The DVD kiosk is done.
  • Weird week: A big brick bust, water guns, and an unimaginably bad sneeze.
  • Around the web: Pictures of birds, befriending birds, and other nonbird things.

👇 Listen: How’s the economy shaping up? Eh, depends who’s asking.

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The Big Idea
A Redbox kiosk has been recently buried in a cemetery.

Redbox is officially over

Redbox — and its remaining 24k DVD rental kiosks — is dead.
2024-07-12T00:00:00Z
Juliet Bennett Rylah

Like many of the video stores we used to love, Redbox is done.

Parent company Chicken Soup for the Soul Entertainment — a subsidiary of Chicken Soup for the Soul LLC but not the company that publishes the books — announced it’s moving from bankruptcy to liquidation as investors will no longer finance the DVD rental business, per The Wall Street Journal.

This is the end for Redbox’s 24k kiosks, streaming services, and 1k+ employees.

Redbox started with McDonald’s…

… in 2002 as a means to drive customers to the fast-food chain, though it’s since been owned by Coinstar, Apollo Global Management, and Chicken Soup. Initially, kiosks sold convenience store products, but it was the DVD biz that took off.

Customers liked the convenience of renting a DVD for a buck, then returning it to any Redbox kiosk.

  • By 2007, Redbox had more US locations than Blockbuster.
  • In 2013, it accounted for 50% of US DVD rentals.

Unfortunately…

… the advent of streaming services led to a steady decline in not just the DVD rental biz but in physical media in general.

While some advocate for the ownership of physical media as streaming services can randomly yank your fave show, a DVD rental biz doesn’t solve that problem.

And while movie theaters are attempting to combat streaming with immersive screenings and luxury food options, kiosks are rarely experiential.

Redbox tried to launch its own streaming services in an already cluttered market, but continued to lose revenue.

It’s also had several issues…

… since Chicken Soup’s acquisition, per The Verge:

  • Lawsuits over missed payments from retailers that hosted kiosks and the company that leased vehicles for Redbox’s technicians.
  • It stopped offering new movies to rent.
  • It stopped sending out technicians, who brought in revenue by repairing other companies’ kiosks.

Now, Redbox has $1B in debt, and last month, failed to pay employees or continue their benefits, per Deadline.

It’s a frustrating end to a once-promising business that we hope won’t get sadder by all the Redbox kiosks turning into bullet vending machines.

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Toolbox
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“Knowledge is when you learn something new every day. Wisdom is when that something new is learned from The Hustle.” –Ralph Waldo Emerson (at least for the first half):

  • 👀 Collect eyeballs: Who doesn’t want more visitors to their website? Idiots, that’s who. You aren’t one because you’re going to take these five unconventional methods for driving traffic to heart.
  • 👊 Choose your fighter: Stay up on the chatbot arms race between OpenAI and Anthropic, which is getting more lively by the day.
  • 💸 Never ignore your cash flow: Listen to one COO recount her biggest business mistake and what it taught her about better money management.
TRENDING
eyeball wearing a hat

There’s a winner in that AI beauty pageant we covered last month and it’s… Kenza Layli, a computer-generated activist and influencer from Morocco. Layli, who is not real and therefore feels nothing, says she felt “immense joy” over her big win.

SNIPPETS

That’s a big 0.1%: US consumer prices dipped just 0.1% in June — but that’s still enough to mark the first monthly decline in living costs since May 2020.

More good numbers: The US inflation rate is at its lowest point in a year, dipping from 3.3% all the way down to 3%. Decreased inflation increases the likelihood of the Federal Reserve cutting rates later this year.

Intuit is laying off 1.8k employees — 10% of its workforce — to rehire 1.8k new employees for roles across product, engineering, and customer service with a focus on AI.

Tesla’s big robotaxi unveiling that CEO Elon Musk said would happen on Aug. 8 is… not happening on Aug. 8. The company needs more time to build prototypes, so the event has been moved to October. For now, at least.

Costco is increasing its annual membership fees for the first time since 2017. US and Canada memberships will increase by $5 to $65, and Executive Memberships will jump $10 to $130.

WhatsApp Business is cutting rates for utility messages and bumping them for marketing in an effort to reduce spam. Parent company Meta cited 200m+ WhatsApp Business users in 2023.

Auto factories in eight states will receive $1.7B from the US Energy Department to be repurposed as EV manufacturers. This includes a closed Illinois Jeep factory, which will restore 1.4k+ jobs.

Target will stop accepting personal checks from shoppers come July 15, citing “extremely low volumes.”

Not so fast: MOD Pizza may be saved from bankruptcy by Elite Restaurant Group, which acquired the customizable pizza chain. MOD currently has 540+ North American locations.

The NBA has reportedly finalized media-rights deals with NBC, Amazon, and ESPN worth $6.9B per season through 2036. Commissioner Adam Silver probably deserves a raise — the league’s previous deal paid out $2.7B per season.

Don't miss this...

Can OpenAI compete with search engines? Take a closer look at the rumors about ChatGPT’s future and what it’ll need to do to outduel rivals like Perplexity and Google’s AI Overviews.

That was odd
A young boy points a water gun at a woman who is sitting next to a suitcase.

Weird Week: Welcome to Barcelona and also please leave

Plus: A gut-busting sneeze and a crime ring hits a brick wall.
2024-07-12T00:00:00Z
Ben Berkley
  • Real mature: Anti-tourism protesters in Barcelona are squirting tourists with water guns to deter more from coming. A demonstration of ~2.8k protesters, organized by 100+ local groups, filled streets over the weekend to protest mass tourism’s impact on living costs and quality of life in the region. Barcelona, which saw ~26m visitors in 2023, isn’t the only fed-up locale: Venice, Amsterdam, Bali, and Kyoto have all taken steps to curb overtourism.
  • A police bust took down a criminal enterprise, seizing many bricks. No, not bricks of cocaine — these were Legos, obviously. Thieves allegedly lifted thousands of new, unopened Lego sets from stores near Eugene, Oregon, then sold them to a local hobby shop. But here’s the rub: police say the store’s owner knew the sets were stolen. The whole crime ring came crashing down with a police raid, during which ~4.2k Lego sets worth $200k+ were recovered.
  • Sometimes all it takes for a person to spill their guts is a sneeze — literally. A 63-year-old man was eating at a Florida diner when a forceful sneeze sent “several loops of pink bowel” gushing out of his recent surgical wound, a rare medical complication known as bowel evisceration, per the American Journal of Medical Case Reports. The man, who’d had staples removed from the seemingly healed wound that morning, was celebrating with his wife over breakfast when it happened. And while it cut their meal short, we can’t imagine they were the only people whose breakfast was ruined. (The man survived, BTW.)
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Fit the bill

There are thousands of companies valued at $1B+. How many clues do you need to identify today’s billion-dollar brand?

Clue 1: This company created a product known for its relative simplicity — it has only 51 parts, revolutionary for an industry that outfits a relatively simple body part (it has only eight bones).

Clue 2: Its sub-brands’ role in the sports world is paramount: Omega serves as the official timekeeper of the Olympics, and Tissot does so for the NBA.

Clue 3: A 2014 book written about this company’s history has “The Rebirth of Swiss Watchmaking” in its subtitle.

👇 Scroll to the bottom for the answer 👇

AROUND THE WEB

🤠 On this day: In 1861, Wild Bill Hickok got in his first gunfight in Nebraska. The shootout was exaggerated in the media, as were many of his future exploits, building the Wild West figure’s infamy.

📸 That’s cool: You know you want to see a bunch of cool bird pics.

🐦 How to: be friends with birds — now that you’ve been inspired by the pics.

🧸 That’s interesting: The popular characters next in line to enter the public domain.

😍 Aww: Ever seen a baby tapir? You’re welcome.

SHOWER THOUGHTS
  1. Some foods just taste better coming out of a truck. SOURCE
    SOURCE
  2. Simba singing “I Just Can't Wait To Be King” is him wishing his dad was dead. SOURCE
    SOURCE
  3. Anyone who’s religiously kept a journal or diary might be able to create a fairly accurate AI model of themselves. SOURCE
    SOURCE
  4. If there was actually a zombie apocalypse and the world recovered, zombie movies and games would become very offensive. SOURCE
    SOURCE
  5. Most people haven’t jumped in weeks. SOURCE
    SOURCE
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Today’s Fit the Bill answer is Swatch (Market cap: $10.93B)

Today's email was brought to you by Juliet Bennett Rylah, Sara Friedman, and Singdhi Sokpo.
Editing by: Ben “Still mourning Blockbuster” Berkley.

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