Plus: Stolen slippers, renovation remorse, a mythical cave, and more.
View in browser
HubSpot - The Hustle

👋   Stand tall this week, like the 114-foot, 7-inch hotel in the Philippines that was awarded the Guinness World Record for the largest building in the shape of a chicken. Intrigued? Lucky for you, it has 15 bookable rooms inside.

 

🎧   On the pod: Inside a billion-dollar berry brand that uses AI to improve fruit.

NEWS FLASH

Ruby slippers worn by Judy Garland.

❀  Tap your heels together three times, and get your auction paddle ready. A pair of ruby slippers worn by Judy Garland in 1939’s The Wizard of Oz will be up for auction at Heritage Auctions in Dallas ~20 years after being stolen. The slippers, which were lifted from their display case at the Judy Garland Museum in Grand Rapids, Minnesota, are one of only four remaining pairs. And the museum wants them back for good: Minnesota lawmakers have allocated $100k to reclaim the slippers, since there’s really no place like home.

 

⚡  Catch a charge: AT&T and startup Voltpost are partnering to turn streetlights in Michigan into EV chargers. Voltpost retrofits lampposts into internet-connected charging platforms, which it says is a cheaper, faster way to bring curbside and parking lot chargers to cities. Voltpost also has plans to install chargers in New York and Illinois in the future.

 

🎼  Good news for gamers: Nintendo confirmed that the Switch 2 will have backwards compatibility, meaning current games will be playable on the new device and that customers will be able to carry over their Nintendo Switch Online services. Nintendo, which has sold 146m Switches and 1.3B+ software units, claims that “more software has been played on Nintendo Switch than on any other Nintendo hardware.”


MORE NEWS TO KNOW

  • ItalyComunica, a communications company, is selling sealed 13.5-ounce cans of Lake Como air. The company says the $11 cans contain “pure air from the most beautiful lake in the world” and are a “luxurious souvenir” for when tourists need a whiff of their past vacation.

  • The Mozilla Foundation, Mozilla’s nonprofit arm, laid off 30% of its employees amid a reorganization and removed two major divisions — advocacy and global programs — from its structure.

  • The EU is investigating Corning — the US maker of Gorilla Glass, a break-resistant material used in most smartphones — alleging it squashes competition by forcing manufacturers into exclusive agreements.

FIND SEO SUCCESS

Enhance your Brand's SEO

How to win in the next era of SEO

 

If the top spots on search these days say anything, outdated SEO strategies are broadly running flat.

 

Here’s our five-piece toolkit for tackling the SERPs. Earn more attention by using better tools and applying AI to strengthen your research.

 

Make your pages findable as frick: 

  • 20 apps to add to your toolkit (like our AI Blog Writer and Search Grader)
  • 20 SEO prompts for captaining ChatGPT
  • SEO content planning template
  • SEO web planning template
  • 8 ways to AI-proof your SEO strategy
SEO success pack

 

THE BIG IDEA

A woman on a farm tosses buckets of ripe blueberries.

Behind a $1B berry brand

You may not think of a fruit as being a high-tech operation, but one company is all about it, integrating hardware, software, and AI wherever it can. 

And it’s paying off.  Agrovision Corp. is an LA-based agtech company that sells blueberries, raspberries, and blackberries under its Fruitist and Big Skye brands at stores including Costco, Trader Joe’s, and Whole Foods. It reached a $1B valuation in August. 

Its blueberries — larger and crunchier than many others you’d find in stores — retail for $6-$8 for a 9.8-ounce package, per Bloomberg. That may be slightly pricier than other brands, but co-founder and CEO Steve Magami told The Hustle he views them as a premium snack. 

Agrovision
 



 started with blueberries due to their global appeal, longer shelf life, and affordability. The idea was to end “berry roulette,” offering only high-quality berries in every package — no mushy or spoiling ones. 

Agrovision is vertically integrated, and doesn’t outsource production, instead overseeing farms in microclimates in locations including Peru, the US, and Morocco. It also implements technologies including: 

  • R&D programs that breed berry varietals for flavor, nutrition, climate resilience, and shelf life. 

  • AI algorithms that predict planting and harvesting timelines, perform QA, and schedule seasonal workers. 

  • Vacuum storage chambers that preserve freshness for up to 12 weeks through a partnership with RipeLocker. 

In the future, Agrovision plans to incorporate more AI and expand its product lines with offerings like seedless cherries or blueberries even richer in antioxidants. 

“The ultimate satisfaction for me is when kids walk in the store and they go to the produce aisle. That will tell us that we’ve truly succeeded,” Magami said. 

Fun fact: Fruitist is the official snack partner of men’s soccer club DC United. 

 đŸ”—

RECOMMENDED READING

  • Hey, you got a problem?! That might actually be a good thing. Read up on how to improve your marketing with the power of the problem.

  • Because Fido is family... Don’t miss out on the $2.4B pet supplement market, and three other lucrative opportunities in keeping our fur babies healthy.

 

DATA POINT

A graph depicting reasons for regretting home renovations.

In the past five years, over 90% of homeowners made home renovations, spending for which reached a record $487B in 2023.

 

That was good news for the building-products industry, but bad news for most renovators: 74% were left with regrets, according to a recent survey of 1k US homeowners via Fortune, with ~50% saying they liked their pre-remodel home more.

 

The most common regret was going over budget, with ~66% of renovators reportedly taking on debt to fund their projects (though, weirdly, just 16% considered that a regret).

 

Regret is a wasted emotion — that is, unless you learn from it, and it doesn’t seem most homeowners will: Although home renovation spending slumped this year for the first time since 2008, analysts predict falling interest rates will help it rebound to record levels in 2025 — with 44% planning to spend even more next year.

AROUND THE WEB

🚂   On this day: In 1885, Canada completed its first transcontinental railway, stretching 2.8k+ miles.

🔩   That’s interesting: Why spelunkers are looking for a mythical cave in Colorado.

🔭. That’s cool: A virtual telescope.

đŸ§©   Game: A cute block-stacking game.

🐁   Aww: Two tiny shrews.

HOT TAKES

Yesterday, we asked how you’d feel if the person interviewing you for a job wasn’t a person at all.

 

The majority still expect a human recruiter, with 63% saying they’d be upset if faced with an AI bot and would think less of the company.

Pie chart displaying survey results regarding people's feelings about interviewing with an AI recruiter.

A quarter said the concept is so strange they don’t know how to feel, 11% wouldn’t mind either way, and 2% said they’d actually prefer to interview with a bot.

 

In defense of the bots, many said that they’d be helpful in interviews if they were able to effectively eliminate biases.

 

But one reader made a solid argument against them: “The point of an interview is for both sides to meet each other and see if they’d be a good fit. How can a candidate have any idea of what sort of organization they’d be working for if they’re talking to a robot?”

SHOWER THOUGHT

If bugs had a society like ours, their daily routine would be nonstop funerals.  SOURCE

    Today's email was brought to you by Juliet Bennett Rylah, and Sara Friedman.
    Editing by: Ben "Berry happy to be here” Berkley.

     

    Was this email forwarded to you? Sign up here.

    Subscribe to our other newsletters
    Expert insights: Masters in Marketing  |   Stay up-to-date on AI: Mindstream

    Follow The Hustle on YouTube, Facebook, Instagram, and TikTok.

    The Hustle, 2 Canal Park, Cambridge, MA, 02141, USA, +1 888.482.7768

    Never want to hear from us again? Break our hearts and Unsubscribe.