Everyone Wants to Be Barbie for Halloween This Year
Costumes inspired by the movie are selling out and social media is rife with advice on how to channel America's most famous doll
People dress up as Barbie to attend the premiere in July.
Photographer: Stephanie Keith/Getty ImagesThe traditional black-and-orange Halloween palette is about to turn hot pink. And retailers are bracing themselves.
Barbie is set to be the third-most-popular Halloween costume for adults, after witches and vampires, and among the top 10 for kids, according to The National Retail Federation. It’s never ranked in the top 10 for either age group since the NRF began asking consumers about their holiday plans in 2004. Licensed costumes, off-brand duplicates and DIY interpretations will feature heavily in the $4.1 billion Americans will shell out this year on their outfits, part of the record $12.2 billion they’ll spend on the holiday.