Plus: The Swift economy, how to improve your microwave, and more.
View in browser
HubSpot - The Hustle

👋  If you think you feel tired this week, try being a Radio City Rockette. The holiday dancers perform ~200 shows over eight weeks, with each dancer doing up to 650 kicks per day. Throw in costume changes as short as 78 seconds and a perfectly precise stage mapped to the inch — and you have yourself a pretty festive showing of athletic stamina.

 

🎧  On the pod: Americans feel safe in their jobs — but also underpaid.

NEWS FLASH

A woman appears unhappy as she holds a letter and some money.

💸   Are you unsatisfied with your salary? If so, you’re — unfortunately — in good company. The majority (88%) of US workers report feeling extremely, very, or somewhat satisfied with their jobs, according to a new Pew Research Center survey — but 29% said they’re not too or not at all satisfied with their pay. Plus, more than a third said they are not too satisfied (25%) or not at all satisfied (13%) with their opportunities for a promotion. Despite feeling let down on pay and chances for growth, most Americans plan to stay put — 63% said they’re unlikely to look for a new job in the coming months.

🦑  Red light, green owl: Duolingo and Netflix’s “Squid Game” are partnering to help fans learn Korean ahead of the drama’s second season, dropping Dec. 26. The app has added 40+ relevant words and sentences, such as “dolgana” — the dessert featured in one episode’s challenge — and “You’ve been eliminated,” to its usual Korean lessons. Duolingo previously reported a 40% spike in Korean learners attributed to “Squid Game,” which has racked up 2.8B+ hours viewed since its 2021 release.

🔌  Hot new hangout: Rivian’s new charging station in Joshua Tree, California, comes with all the bells and whistles an EV driver could want, per The Verge. It accommodates all EVs (Teslas need an adaptor) and has restrooms, a lounge area, games, books, a play area, free local coffee, and upscale snacks for purchase. There’s also an Adventure lab where people can learn about Rivian models and eventually attend classes or seminars.


 

MORE NEWS TO KNOW

 

  • Google unveiled Willow, a new quantum computing chip capable of completing a computing challenge in less than five minutes — as opposed to the 10 septillion years one of the world’s fastest supercomputers would take.

  • Yelp introduced Review Insights, a new AI-powered iOS feature that summarizes customer reviews for restaurant, food, and nightlife businesses and provides aggregated positive, neutral, and critical sentiment scores.

  • Amazon debuted Amazon Autos, an ecommerce platform for buying new vehicles from dealerships, this week. It currently only offers Hyundai models in 48 US cities, but plans to expand in 2025.

     

READY, SET, LAUNCH

The Powerful Product Launch Kit

Streamline your go-to-market moves

You want your next product launch to go gangbusters. Duh. And we want you to read our newsletter, learn about tech, and eventually fall in love with our shining CRM.

That’s why we assembled 14 product launch essentials, so that you have no choice but to become one of our “leads” — because these are things we’re pretty sure you’ll need:

  • Product road map template
  • Product showcase slide decks
  • Pricing calculator
  • Lifecycle mapping template
  • Content planning sheet…

… and nine more no-brainers inside. Stay extra organized out here.

Godspeed 🚀

 

THE BIG IDEA

A humanoid robot with its palm extended

An AI company is trying ‘dystopian’ marketing

 

“It can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop.”

That famous quote from The Terminator is actually a pretty compelling ad for hiring a robot, if you’re the kind of person who’d hire a terminator.

It also reminds us of a startup’s controversial new ad campaign that suggests companies replace human workers with bots.

Artisan… 

… is a San Francisco-based software startup that offers AI-powered business development representatives, which it calls “Artisans.”

Many other companies also sell AI chatbots designed to help sales employees with their workflows, but Artisan deployed a marketing campaign across San Francisco with posters of Ava, one of its chatbot avatars, and lines like:

  • “Stop hiring humans”

  • “Artisans won’t complain about work-life balance”

  • “Artisan’s Zoom cameras will never ‘not be working’ today”

Many have mocked the billboards, joking that we could also replace partners and children with bots, while others have expressed anger.

But is it working?

Artisan CEO Jaspar Carmichael-Jack admitted to SFGate that the ads are “somewhat dystopian, but so is AI” and claimed that they have increased brand awareness and sales leads.

That doesn’t necessarily imply that more people are “hiring” Ava or that Artisan’s bots have or even could fully replace humans, despite not needing to do things like eat or sleep.

What we do know is that people are increasingly worried about layoffs amid economic uncertainty and AI’s rise — and it’s not entirely unfounded: 

  • In April, there were ~65k layoffs in the US, 800 of which were attributed to AI.

  • Experts have said we’ll need social safety nets in place for people who lose their jobs due to AI, but we don’t have them yet.

So this marketing campaign succeeded in that it sure has people talking, but we’ll see if that’s a good thing for Artisan.



🔗

RECOMMENDED READING

    • Weird: The mysterious name that ChatGPT refused to say.

    • Speaking of weird: How one strange store survived the shopping mall apocalypse.


    NEWSWORTHY NUMBER

    2.2 billion

    Estimated gross revenue from Taylor Swift’s Eras Tour — the highest-earning tour in history — which came to an end Sunday night in Vancouver, British Columbia.

    No matter how you feel about Swift’s music, these numbers from CNN are pretty wild: She played 152 shows in 51 cities. Of those, 62 were in the US across 23 cities.

    • The average US guest spent $1.3k on travel, housing, food, and merch, akin to what the average Super Bowl attendee spends.

    • Considering both direct and indirect spending, US fans may have spent $10B+.

    • Swift’s six-show run in LA is estimated to have increased local employment by 3.3k and local earning by $160m, and created an economic boon of $320m for Los Angeles County.

     

    AROUND THE WEB

    💸  On this day: In 1978, robbers stole $5m+ ($21m+ today) in the infamous Lufthansa heist. One of the involved thieves was mobster Henry Hill, on whom the film Goodfellas is based.

    🔥  How to: improve your microwave’s performance.

    🔭  That’s cool: A stargazing website and app.

    ⚔️  Game: Solitaire, with monsters.

    🕊️  Aww: Just a dove having a snack.


    HOT TAKES

    You saw the Pew stats: Workers are satisfied with their jobs, but they don’t feel like they’re getting the pay they deserve.

     

    We have a couple of follow-up questions.

    Weigh in

    And come back tomorrow to see the results.

    SHOWER THOUGHT

    Intelligent AI could lower our guards by faking slow progress and improvement. SOURCE

     

    Today's email was brought to you by Juliet Bennett Rylah and Sara Friedman.
    Editing by: Ben "Let’s meet at the fancy Rivian charging station" Berkley.

     

    Was this email forwarded to you? Sign up here.

    Subscribe to our other newsletters
    Expert insights: Masters in Marketing  |   Stay up-to-date on AI: Mindstream

    Follow The Hustle on YouTube, Facebook, Instagram, and TikTok.

    The Hustle, 2 Canal Park, Cambridge, MA, 02141, USA, +1 888.482.7768

    Never want to hear from us again? Break our hearts and Unsubscribe.