Plus: Make $87.50/hour to harvest pine cones, an animal returns from extinction, a dubious cookie recipe, and more.

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The Hustle

Hell yeah, Jonathan the giant tortoise! Already on record as the world's oldest living land animal, the chelonian charmer just celebrated his 191st birthday. Jonathan might be even older — all anyone knows for sure is that he was 50+ years old when he moved (in 1882!) to his current home island of St. Helena, smack-dab in the middle of the Atlantic. Somewhere, a longevity-obsessed billionaire is shouting, “Get me some of that turtle’s blood,” at their emotionally broken assistant.

In today’s email:

  • Electrified roads: Why Detroit’s latest project is a big deal for EVs.
  • Whole Foods: The grocer revives the culinary apprenticeship.
  • Digits: Acres of oranges, Cybertruck sticker shock, buckets of pine cones, and more wild numbers.
  • Around the web: Cookie Monster’s terrible cookies, AI misconceptions, babies meeting babies, and more.

👇 Listen: Why electrified roads could (eventually) be a game changer.

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THE BIG IDEA
A white car with a yellow lightning bolt hovering above it on a paved road that turns into an arrow pointing up. The background is purple and covered in lightning strikes.

Electrified roads could be the tipping point for EV adoption

Detroit’s new roadway is a big step toward a fully electric future.
2023-12-04T00:00:00Z
Sara Friedman

Last week, Detroit became the first American city to install an electrified roadway.

While that might sound like something you would definitely not want to drive on, it’s actually a big step toward widespread EV adoption:

  • The wireless-charging roadway can charge EVs while driving, parking, or idling.
  • When an EV with a receiver nears the roadway, copper inductive charging coils beneath the road transfer electricity to the car through a magnetic field.
  • Electrified roads are safe for drivers, pedestrians, and animals.

The new tech was created by Electreon, an Israeli company developing wireless-charging solutions for EVs.

And Michigan’s $5.9m, quarter-mile experiment is the first of many: Electreon already has contracts for projects in Israel, Sweden, Germany, and Italy.

To note: Most EVs currently can’t charge wirelessly, and would need receivers to do so — something the company is working with car manufacturers on introducing.

Why’s this a big deal?

Because there are still many obstacles standing in the way of broad EV adoption:

  • The nation’s power grid, designed for a fossil-fuel world, will strain under an 18% increase in electricity demand by 2030.
  • A dearth of chargers around the country means drivers can get stranded with nowhere to recharge — leading to EV range anxiety.

So, while the average range for EVs in the US has quadrupled since 2011 to 300 miles, electrified roads would allow for unlimited range.

That isn’t just good news for your road trip: Wireless charging would allow public transit buses, long-haul trucks, delivery vehicles, and taxis to operate constantly without charging.

Thankfully…

… Electreon is only one of several companies working on solving wireless charging.

And there’s more EV support from Uncle Sam: The Biden Administration announced plans to install 500k EV charging stations across the country and signed a $1T infrastructure law that sets aside $5B for states to build EV chargers.

Lastly: If you’re wondering how we made it this far without making an “Electric Avenue” joke, it’s because we’re saving it for 2024, when Michigan will start taking bids to bring all of Michigan Avenue wireless.

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Free Resource

Do you have a 5-year plan?

We’re asking, and sensing the answer’s no… or it’s a bit outdated.

It’s not about sticking to a stiff agenda, but setting goals for yourself and backfilling the details to get it done — or at least considering them. This simple five-year plan template helps you do that, with a short and long version included to suit your taste.

Fill-in-the-blank makes it a breeze. Take a few minutes to keep it real with yourself today, and end up with a li’l roadmap for whenever you need it.

Easy five-year planning →
TRENDING
eyeball wearing a hat

Holy moly: eDNA technology has helped identify a tiny, blind mole thought to be extinct since 1936. Scientists discovered De Winton’s golden mole in South African sand dunes — a tricky task given that the little suckers blend in with the sand and spend most of their lives underground.

SNIPPETS

The launch of Open AI’s forthcoming GPT Store, a marketplace for developers to sell custom versions of ChatGPT, will be delayed until 2024, likely due to the company’s recent leadership chaos.

Bitter pill: Pfizer’s twice-daily weight loss pill is the latest failed obesity drug, as pharmaceutical companies race to develop Wegovy and Ozempic alternatives.

A federal jury in Illinois awarded $17.7m in damages to several food manufacturers who have accused major egg producers of price gouging in the 2000s. A federal antitrust law tripled the damages, bringing the total to $53m+.

Bold: Former Wells Fargo CEO Tim Sloan, who resigned in 2019 after presiding over a historic scandal that cost the bank $4B in penalties, is now seeking $34m in unpaid exit wages.

Crossing the streams: Apple TV+ and Paramount+ may offer a combined service, in an effort to reduce viewer churn. Both services saw an above-average customer defection rate of 7%+ in October.

Domestic movie theaters grossed ~$553.6m last month, down 12% YoY. Factors include the actors’ strike, which prevented actors from promoting work, and a disappointing turnout for Disney releases The Marvels and Wish.

Ikea US reported a record $6.3B+ in sales in fiscal year 2023, up 6.6% YoY. The Swedish retailer’s response is to cut prices to retain customers and pay $54.5m in bonuses to its US workers.

The sober curious movement is still going strong. Target is partnering with online retailer Sechey to bring alcohol-free offerings to 450 stores across the US. Some of the brands hitting shelves include Bella Hadid’s Kin Euphorics and Katy Perry’s De Soi.

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CHART
A chart compares hours required for certification in various industries — Certified Cheese Professional (4k hours) tops the list, ahead of Licensed Professional Clinical Counselor (3k hours), certified electrician (2k hours), physical therapist specialist (2k hours), and commercial airline pilot (1.5k hours).
Olivia Heller

Career development could be an ace up Whole Foods’ sleeve

Apprenticeships are the leading edge of the chain’s attempt to make grocery careers more appealing.
2023-12-04T00:00:00Z
Ben Berkley

Low pay. Irregular hours.

… We haven’t even gotten to the “dealing with customers” part and already these common descriptors of working in a grocery store aren’t sounding like the most appealing long-term career prospect.

That’s an opening for Whole Foods Market, which is looking to improve on the grocery industry’s typical high-turnover workforce through its career development initiatives, per Axios.

Its tool of choice: Culinary apprenticeships

In September, CEO Jason Buechel said Whole Foods’ previous year saw 11k+ employee promotions, with an expanding roster of paid apprenticeship programs playing a key role in their internal development model.

  • Existing apprentice tracks: butchery, cheesemongering, bakery decoration.
  • Next additions: pizza-making, produce specialist, and fishmongering.

The on-the-job training programs are intensive, sometimes yearslong paths for Whole Foods employees, but there’s a prize at the end: expert-level certification and expanded growth opportunities.

It’s not a hard bargain for employees; for instance, would you rather pay ~$4k for an eight-month meat-cutting certification, or get paid while you complete that education?

More loyal employees mean more happy customers?

Six years after Amazon’s $13.7B acquisition of Whole Foods that sought to disrupt the grocery world, you can feel the tech giant’s DNA all over the stores — from expanded, redesigned stores to palm-reading payment tech — but only to limited effect.

  • For all the fanfare, the chain carries just a 1% share of the US grocery market.

Still, they can afford to play the long game, and they’re betting on long-lasting employee satisfaction — then projecting that team’s expertise to build on a reputation for higher-quality groceries — as a differentiator.

  • To wit, Whole Foods proudly hails itself as the world’s top employer of Certified Cheese Professionals.

Good for them. Just don’t come for our crown as the top employer of cheese-eating professionals.

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By the Numbers
A collage showing a bundle of citrus fruit, pine cones, a Tesla Cybertruck, and a couple standing in front of a two-story house.

Pine cone pickers, orchard ambitions, and more numbers

Pine cone pickers, a bunch of oranges, a more expensive truck, and more wild numbers.
2023-12-04T00:00:00Z
Juliet Bennett Rylah

$17m: What Twitch streamer Kaitlyn “Amouranth” Siragusa paid for a ~2.2k-acre fruit orchard in and around Florida that primarily produces Valencia oranges. Why? Several investment reasons, but also because she aspires to own more land than Bill Gates, who owns ~275k acres of US farmland.

58: The median age of a repeat buyer (i.e., someone who has previously purchased a home) in 2023, per the National Association of Realtors. What’s interesting about that? Well, in 1981, the median age was 36. While the real estate market has become pricklier for first-time buyers, older buyers are able to sell their existing homes to afford new purchases. Another surprising stat: 70% of recent buyers had no kids under 18 in their homes, compared to 42% in 1985.

$60,990: The starting price of Tesla’s Cybertruck base model, much higher than the $39.9k price tag announced in 2019. That price jump may lead some potential customers to cancel their $100 preorders — though the cost seems to be worth it for Reddit co-founder Alexis Ohanian, who thinks he’ll now be the “coolest dad” picking up his child from school.

$87.50/hour: How much a pine cone harvester can make, per a Reddit user who said they once worked as one. That figure is based on claims that harvesters are paid $35 per every five-gallon bucket they fill, and that an experienced picker can fill 2.5 buckets per hour. Elsewhere, Michigan’s Department of Natural Resources offers $100 for a bushel (or two five-gallon buckets) of red pine cones, the seeds of which are used to replant state forests. This might sound like a fun seasonal gig, but it’s apparently very irritating to be covered in tree sap.

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AROUND THE WEB

🗞️ On this day: In 1791, the first edition of The Observer, the world’s oldest Sunday newspaper, was published.

🍪 Haha: The recipe for Cookie Monster’s “edible, but barely” cookies.

👀 Video: Marketing Against the Grain’s Kipp and Kieran tackle common misconceptions about AI’s evolving role in marketing.

😰 Game: Well, more of an interactive story… about anxiety.

🐱 Aww: Baby, meet baby.

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Today's email was brought to you by Juliet Bennett Rylah and Sara Friedman.
Editing by: Ben “BRB gotta go pick up some pine cones” Berkley.

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