Plus: The world’s most expensive dog, an everything museum, and more.
View in browser
HubSpot - The Hustle

👋  Happy Monday. And sorry about your bracket. Does it make it better that it’s not just you? The number of perfect March Madness brackets dove to two out of 34m after Sunday’s games, per the NCAA — that’s 0.000000005%. ESPN’s tracker similarly listed two perfect brackets out of 24.3m. Winning in the weirdest way were the 30 ESPN brackets that made only wrong picks.

💡  Is this your Big Break? Our pitch competition is open till April 4. Submit your 60-second video today.

NEWS FLASH

A DoorDash delivery person on a bicycle in the snow.

🍔  A hamburger today: Putting a meal on layaway sounds disturbingly dystopian, but DoorDash will soon join rival Grubhub in allowing customers to use “buy now, pay later” service Klarna to pay for their food in four interest-free installments or at a “date that aligns with their paycheck schedules.” Americans’ debt hit $18T last quarter, while Klarna reported a 24% revenue increase in 2024 and is preparing for an IPO in April.

 

✈️  What a mess: London’s Heathrow Airport came to a standstill on Friday after a fire at an electrical substation took out its power for two days, leading to travel disruptions that could cost airlines millions. Heathrow is not a small airport; in 2023, it was the world’s fourth busiest, seeing 83.9m passengers.

 

🤖  Chatting away: Some people are leaning on AI-powered chatbots for emotional support, according to two new studies from OpenAI and the MIT Media Lab. The studies found that users turn to AI for its ability to display “human-like sensitivity” and that ChatGPT “power users” are more likely to consider the bot a friend, finding it more comfortable to interact with than people. This follows a 2024 YouGov survey that showed 55% of Americans ages 18-29 feel comfortable turning to an AI chatbot for mental health concerns.

 

MORE NEWS TO KNOW

  • Chobani is investing $500m in a 500k-square-foot expansion to its Twin Falls, Idaho, facility. It’s expected to increase yogurt, oatmilk, and creamer production by 50% and create at least 160 jobs.

  • Twitter’s 12-foot-tall, 560-pound bird logo — AKA “Larry” — sold at auction for ~$34.4k to an unknown buyer. The bird once hung on Twitter’s San Francisco HQ, but was removed after Elon Musk took over and changed the platform’s name to X.

  • StubHub filed for an IPO of its common stock on the New York Stock Exchange under the ticker STUB. The online ticketing marketplace said buyers across 200+ countries purchased 40m+ tickets on its platform last year.


GET SEEN

AI Search Grader

How to be a highly findable business

    As it turns out, AI summaries have thrown a pretty big wrench into the SEO and marketing systems that ruled the web for decades.

    Power tools like ChatGPT and Perplexity mean it’s time to switch things up. Here are five savvy tips for brands that want to stay relevant as chatbots gobble up the web.

    (Also: our improved AI Search Grader tool now works with Gemini. Try it for free.)

    Brand visibility today is all about quality sources, competitor research, and actually valuable content. Eat the rest for free.

    AI search strategies

     

    THE BIG IDEA

    Art_Auth

    AI is destroying art — and maybe saving it?

     

    We’ve all seen the many ways AI is affecting the art world, from a barrage of AI-generated slop to its infiltration of auction houses and the upper echelons of the industry.

    But what if AI could also help to keep art’s integrity? It might be possible.

    There are currently three conventional ways to authenticate a work of art, per Wired:

    • Connoisseurship: The oldest and most common method, it involves experts physically examining an object and providing their opinion.

    • Provenance research: follows the documented history of an artwork — through archival materials, letters, gallery listings, etc. —  to discern when the object actually existed.

    • Forensic testing: where conservators use tools like carbon dating, X-rays, and infrared spectroscopy to see if a piece of art contains authentic elements.

    But now, a fourth way to authenticate art has arrived: AI.

    AI art experts

     

    Zurich-based Art Recognition says it has completed 500+ authenticity evaluations by using two types of artificial neural networks.

    • The company compiles image datasets for each artist containing reproductions of verified artworks for its AI to train on.

    • It also includes contrast sets of known forgeries, works by anonymous artists, and AI-produced pieces to help its algorithms spot fakes.

    • After training, the AI can recognize an artist’s brushstrokes, color variations, and compositional elements in previously unseen work.

    The bot has been busy: It might have identified a piece by famed artist Peter Paul Rubens (though it’s at odds with scholars) and potentially debunked a fake Van Gogh.

    As Wired points out, AI could help art experts — not replace them. It’s a valuable tool, like an X-ray, that authenticators can have in their pocket for tricky cases.

    Plus, it could save us all some money. While we might not be waving our auction paddles at Sotheby’s, forgeries are everywhere.


    🔗

    RECOMMENDED READING

    • On the pod: Your AI update on OpenAI’s regulatory fights, gaming, and more.

     

    NEWSWORTHY NUMBER

    $5.7m+

    Price that S Sathish, a 51-year-old rare dog collector from Bengaluru, India, paid for Cadabomb Okami, the world’s most expensive dog. Sathish owns 150+ different breeds, but this one is a cross between a Caucasian Shepherd and a wolf that, at just eight months old, is 30 inches tall and ~165 pounds. (It’s also very fluffy and extremely cute.)

    You may be wondering how one man cares for 150+ dogs. Sathish has six keepers on staff, and lives on a ~17-acre estate “so they all have plenty of space to romp around.” Sathish claims he has also charged money for appearances where guests line up to meet and take selfies with his dogs.


    AROUND THE WEB

    🎭  On this day: In 1955, Tennessee Williams’ Pulitzer Prize-winning play Cat on a Hot Tin Roof opened in New York.

    ⌚  That’s cool: How a watch works.

    🗞️  Newsletter: Historical data is dead. The new Crunchbase introduces live, predictive intelligence, helping you be the first to find and act on opportunities.

    👀  That’s cool: In The Museum of All Things, every “exhibit” connects to a Wikipedia article.

    🐷  Aww: A polite pig.


    QUOTE OF NOTE

    "If you ever need anything, I'm a phone call away."

    Gavin Newsom is apparently looking to secure more friends in high places. In recent months, the California governor reportedly sent ~100 leaders of California-based businesses, namely tech CEOs, “burners” — you know, like the prepaid cell phones used by TV mobsters and drug dealers to discreetly conduct business. According to Politico, the phones are loaded with Newsom’s number, delivered alongside notes like the one above, and more are reportedly still being dispatched.

     

    SHOWER THOUGHT

    The future nostalgia of today’s lo-fi games will be due to developer choice, not by technical necessity. SOURCE

     

    Today's email was brought to you by Juliet Bennett Rylah and Sara Friedman, with help from Singdhi Sokpo and Kaylee Jenzen.
    Editing by: Ben “Rare dog petter” Berkley.

     

    Was this email forwarded to you? Sign up here.

    Subscribe to our other newsletters
    Expert insights: Masters in Marketing  |   Stay up-to-date on AI: Mindstream

    Follow The Hustle on YouTube, Facebook, Instagram, and TikTok.

    The Hustle, 2 Canal Park, Cambridge, MA, 02141, USA, +1 888.482.7768

    Never want to hear from us again? Break our hearts and Unsubscribe.